Slowing down and taking time for the good things, due diligence in all doing – for over 400 years Benediktiner Weissbier is brewed by these benedictine principles. To thank our most important sales channel – the premium gastronomy – we were asked to design something special with great impact and the power to strengthen the bond between brewing company and gastronomes. Therefore Benediktiner Weissbier spent over 80.000 EUR to develop, illustrate, execute and send The Benediktiner art of brewing calendar to over 5.000 premium gastronomes all over Germany.
Following the benedictine principles we created something that serves as a daily reminder of our brand values to honor the great work of our gastronomes: The Benediktiner art of brewing calendar. A calendar that inducts customers into our special brewing process and transports our brand values right into the taproom.
Lead Agency: HEIMAT Hamburg
Client: Bitburger Baugruppe GmbH
Marketing Management: Holger Pfeiffer
CCO HEIMAT: Mathias Stiller
Creative Direction: Enrico Hoppe, Nils Haseborg
Art Direction: Florian Wiesener, Vladimir Vascalup, Elisa Dominik
Copywriter: Petra Schotten, Alisha Koswig
Illustration: Robert Matzke
Account Manager: Armin Klein
