(Global Brand Campaign 2.0 Manifesto, agency cut)
In 2018 METRO surprised the world with a bold and entertaining global brand campaign introducing their new Credo: WE DON’T WORK FOR METRO. WE WORK FOR YOU. But they never really clarified what they meant with this statement for this reason we evolved our brand campaign and filled our credo with purpose, beliefs and real benefits.
The centerpiece was a global brand film. Davide Zicca, our team and
I created a whole campaign around it focusing on a more explanatory message:
WE REDEFINE WHAT WHOLESALE CAN DO FOR YOU.
I created a whole campaign around it focusing on a more explanatory message:
WE REDEFINE WHAT WHOLESALE CAN DO FOR YOU.
Credits:
Agency: Serviceplan Integrated Hamburg
Client: METRO AG
Managing Director: Michael Schneider
Client Service Director: Silke Schilling
Roland Raith: Executive Creative Director
Kolja Danquah: Executive Creative Director
Davide Zicca: Senior Copywriter
Vladimir Vascalup: Senior Art Director
Nicole Werner: Senior Account Manager
Stefan Griesche: Junior Art Director
Janina Elena Janzen: Junior Art Director Digital
Jonas Brinkhege: Junior Copywriter
Agency: Serviceplan Integrated Hamburg
Client: METRO AG
Managing Director: Michael Schneider
Client Service Director: Silke Schilling
Roland Raith: Executive Creative Director
Kolja Danquah: Executive Creative Director
Davide Zicca: Senior Copywriter
Vladimir Vascalup: Senior Art Director
Nicole Werner: Senior Account Manager
Stefan Griesche: Junior Art Director
Janina Elena Janzen: Junior Art Director Digital
Jonas Brinkhege: Junior Copywriter
